WooCommerce and Shopify migration redirect generator.

Why redirects matter

Every product URL changes when you switch platforms.

WooCommerce and Shopify use different URL structures. A WooCommerce product at /product/blue-t-shirt/ becomes /products/blue-t-shirt on Shopify, a category at /product-category/t-shirts/ becomes /collections/t-shirts, and a blog post moves under /blogs/news/. Without redirects, every link from Google, social media, emails and other websites lands on a 404 page the day you switch.

A 301 redirect tells browsers and search engines that the page has moved for good. Google passes the old page's ranking signals to the new address, customers who bookmarked a product still find it, and the links other websites gave you keep their value. Missing redirects are the most common reason a store loses search traffic after a migration.

How to use it

Create migration redirects in three steps.

1. Choose the direction of your migration and paste the old store's URLs. The easiest source is the old site's XML sitemap: open it in your browser, copy everything and paste it in, and the generator picks out the URLs. A Search Console pages export or a plain list works too. When moving from Shopify, you can also read every product and collection URL straight from the store.

2. Check the settings. If your WooCommerce store uses a custom product base such as /shop/ or /store/, or your posts live under /blog/, enter it so the patterns match. The result updates as you type.

3. Pick the format for the new platform and download the file. The note under the output says exactly where to import it.

URL patterns

How old URLs are mapped.

The generator recognises the standard URL patterns of both platforms, including custom WooCommerce bases and Shopify's language prefixes such as /en-ca/:

Limits to know

What Shopify and WooCommerce won't redirect.

Shopify only applies a redirect when the old path is a 404 on the Shopify store, and it reserves some paths: anything starting with /cart, /shop, /apps or /orders, plus /products and /collections themselves, can't be redirected. The generator leaves those out and lists them, together with WordPress system URLs such as feeds, author archives and pagination, which don't need redirects. Shopify also ignores query strings, so redirects are created for the clean paths only.

On WooCommerce the .htaccess rules go above the # BEGIN WordPress block, and each rule matches its path exactly, with or without a trailing slash, so a rule for one product can never catch another. I tested the generated rules on Apache 2.4 before publishing this tool.

After the switch, open your 20 most visited old URLs from Search Console and confirm each one lands on the right page. Then watch Search Console's Pages report for new 404 errors over the following weeks, and add redirects for anything the sitemap missed.