WordPress engineering
Bespoke themes, production-grade plugins, and high-performance experiences—not off-the-shelf templates.
I'm Ali Nawaz, a freelance WordPress and Shopify developer in Lahore, Pakistan. I build WordPress, WooCommerce and Shopify sites, Elementor builds, custom plugins and store migrations, plus full-stack SaaS and AI apps, directly for clients since 2017, in your US or UK working hours.
Fixed quote in USD · 50% upfront, 50% on delivery · 15 days of free support after launch · Reply within 24 hours
“Ali is one of the best I have worked with. Great English, very smart, and knowledgeable alongside producing great results. Highly recommended.”
01 / Capabilities
I combine product thinking, technical depth, and business context to build software that earns its place in the real world.
Bespoke themes, production-grade plugins, and high-performance experiences—not off-the-shelf templates.
Custom Shopify stores, Online Store 2.0 themes, and custom apps, plus WooCommerce to Shopify migrations that keep your SEO.
Practical AI integrations, intelligent workflows, and product experiences designed around real business value.
Fast, resilient web applications with thoughtful interfaces and reliable systems working behind them.
Technology / Full stack
Explore focused technology pages for a clearer view of how each capability supports modern websites, SaaS platforms, APIs, and AI products.
02 / Selected solutions
The systems I create are grounded in a simple principle: technology should make the business stronger and the user's job easier.
AI-assisted product experiences that turn complex inputs into clear, useful actions—with the full application architecture to support them.
AI / Product / Full stackJust Big Dogs ESA is a functional web product built to guide customers through an emotional support animal service journey. The application turns a multi-step process into a focused digital experience with clear progression and customer actions.
Read the case study →SavyDive is a fully functional SaaS product for Walmart sellers and analysts. It transforms complex marketplace data into a clean research and monitoring experience designed to help users evaluate products, watch competitors, and act on changing market signals.
Read the case study →Ashu Loves To Cook is a food blog full of home recipes, from Caesar-inspired sandwiches and tacos to Pakistani and fusion dishes, desserts and Ramadan favourites. I built the whole site from scratch in 2025 on WordPress and Elementor, and the owner has since published more than 200 recipes on it.
Read the case study →The House of Noire is a women's clothing brand from Pakistan that sells timeless, feminine pieces in seasonal collections. In 2026 I set up its Shopify store and customized the theme so the shop looks like the brand rather than a template. The client is based in Islamabad.
Read the case study →Empowers Zone is an e-commerce growth company with offices in Islamabad, Liverpool and Brooklyn. It runs Amazon, Walmart, eBay and TikTok Shop businesses for its clients, from account setup to scaling. In November 2026 I redesigned and rebuilt its website from scratch, moving it off a WordPress theme and Elementor onto a custom React and Vite site where every page is prerendered to static HTML.
Read the case study →
03 / About Ali
I'm a full-stack engineer who cares equally about what gets built, how it works, and why it matters.
Since 2017, I've turned ideas into dependable digital products—from custom WordPress systems to modern MERN applications and AI-enabled experiences. I work directly with clients to bring technical clarity to ambitious goals.
More about my approachClient feedback
Reviews from clients I have worked with remotely, quoted as they wrote them.
“Working with Ali was a breeze from begining to end. He was super responsive, extremely knowellegable and was a pleasure to work with. … Hire him now, we already did all the research for you.”
“Ali is one of the best I have worked with. Great English, very smart, and knowledgeable alongside producing great results. Highly recommended.”
“Did an amazing job with my website. Very professional and patient with all my requests”
“Great experience with the Ali! He was very prompt and efficiently handled my request, like an expert! I would definitely recommend him and plan to reach out again for other services!”
“Ali is great to work with. Fully understood what I wanted and got the job completed in super-fast time.”
“Ali is very professional, as my first time working with him I as very happy with the way he handled the project. i would recommend him.”
“Ali was very responsive, delivered very quickly and was also very helpful. Definitely knows what he's doing and would work with him again for wordpress customization.”
“Excellent communication and deliver beyond the initial request”
“The most reliable Super fast and super supportive Got my work done, exactly as I requested. Well experience with very good communications. Will back to him more business.”
“Ali is top class. He is like a brother to me”
“Ali is a great guy to work with. I would say his most competitive feature is his dedication to work. His language skills, both programming, and human are fluent and friendly :) You really don't have any reason not to work with Ali.”
“Ali Nawaz did a great job and was dedicated to get it right and communicated quickly.”
“Very competent, reactive and helpful, it was a pleasure to work with Ali. Strongly recommend.”
“Good Job done, going to hire for my new project.”
“A very good person to work with!”
04 / The process
You get a senior engineering partner—not a black box. The process stays direct, collaborative, and focused on outcomes.
Clarify the problem, users, constraints, and measure of success.
Shape the right product, technical plan, and delivery path.
Create in focused iterations with quality visible at every step.
Test, deploy, measure, and improve with confidence.
05 / Free tools
Detect any store's theme and apps, export products, and fix import files. They run in your browser, with no sign-up.
All free toolsFree CMS detector: see which CMS or site builder any website uses, its WordPress version, page builder, framework, hosting and CDN. No sign-up or extension.
Open the tool →Free Shopify theme detector: see which theme and version any Shopify store uses, which apps it runs, and check whether a website is built on Shopify.
Open the tool →Free WordPress theme detector: find out which theme and child theme any WordPress site uses, its version and author, and which plugins load on it.
Open the tool →Free Shopify CSV templates for products, customers and inventory with the current columns, plus a checker that finds import errors before you upload.
Open the tool →06 / From the blog
Practical WordPress, WooCommerce, Shopify and Elementor guides, with real costs, steps and code.
All articlesDental website statistics from a November 2026 scan of 300 US dental practice home pages: platforms, WordPress versions, page builders, tracking, security and patient tools.

Move reviews from WooCommerce to Shopify without losing stars, dates or replies: a full export, product mapping, the CSV for your review app, and the rules.

Shopify migration cost in 2026: plan, migration tools, theme, apps, payment fees and developer time, with prices checked at the source. From any platform.

07 / Start a conversation
Tell me what you’re building, where you are in the process, and what success looks like. I’ll get back to you with a clear next step within 24 hours.
Projects start at $500. The final quote follows the project details.
bealinawaz@gmail.com